My friend and I used Ely Outfitting Co. for our first ever BWCA experience in July of 2018. Jason and his team were awesome! We didn't use their guided service (only rented the canoe from them) but they took the time with us to go over our route and suggested the best fishing and campsite locations along the way. Every question we had they were very attentive and seemed genuinely interested in helping us make this the best experience possible. I'll definitely use them again for another BWCA adventure!